9LENSES | WHAT ARE THEY?
markete people finance strategy operations execution expectation governance entity
MARKET Understanding the market, opportunity, characteristics, size, timing, investment, target, customer behavior, positioning, competition, and differentiation.
PEOPLE Assessing the people, their motivation, strengths, capabilities; and the culture, who the leaders are, level of transparency and collaboration, what politics and dysfunctions exist.
FINANCE Viability of the financial model, assets, liabilities, comparable performance, capital requirements, financial statement strength, constraints.
STRATEGY Envisioning and designing the company go to market plan, aids in determining any breakout moves for the organization.
OPERATIONS The people, processes, and systems infrastructure used by the organization, the bridge between strategy and execution.
EXECUTION The action or doing, and measurement of the strategy and operations.
EXPECTATION The setting, managing, and communication of expectations throughout the organization, and with company stakeholders.
GOVERNANCE Ensuring the ethical and compliant operation of the organization.
ENTITY The type of organization, protection of intellectual property, understanding of legal liabilities.