9Lenses Blog
The Best Consulting Firms and Thought Leadership
One of the deciding factors separating the best consulting firms from the rest of the pack is their adeptness at creating in-depth, thoughtful content:aka thought leadership. Initially, thought leadership may not earn significant short-term value, but in the long-term, it can cement a firm’s reputation and legitimacy.
Sales Team Performance: Four Common Issues & Solutions
In a time when sales team performance strategies form the basis of an organization’s success, some of the fundamentals of team design are being neglected, impacting outcomes
Differentiation Strategy – Five Methods Consultants Use
In a previous article, we discussed how differentiation is notoriously difficult for consulting firms, particularly the top firms in the industry. These firms traditionally market exclusively to the bottom of the “funnel” (prospective clients who have already chosen consulting as their solution), focus on their people rather than on their services, and have difficulty proving ROI, all of which limit their ability to differentiate.
Digital Transformation in the Consulting Industry Ebook
There’s no denying that digital transformation has reached buzz word status. It’s in the news, in commercials (the Dell commercials with Jeffrey Wright are great), and it’s at peak popularity in Google Trends.
How to Exceed Sales Targets: 13 Tips from Experts
“We not only have to meet sales targets, but we need to exceed them” – we have all heard this line before. No matter what the situation or tone this statement is delivered in, the result is just one thing – a lot of hard work! We wanted to get down to the brass-tacks of how to go about exceeding sales targets.
How to Exceed Sales Targets:13 Tips from Experts
As consulting faces disruption from technology and changing consumer demands, many consultant firms are searching for ways to keep pace with evolving client expectations. While the top-tier firms may have enough stamina to continue employing the traditional consulting business model for the time being, many small and mid-sized firms are challenged by the new climate technology has created.