Debunking a Marketing Myth

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Our CEO Tom Hessen recently guest starred on the Hard Corps Marketing Show to debunk a marketing myth that most professionals struggle with.
Marketers often look at metrics such as how long prospects spend time on a page or how many clicks they get.

5 Ways Consultants Can Use Benchmarking Analysis

Benchmarking analysis is an invaluable tool for today’s management consultants. Benchmarking involves comparing a current data set to historical data sets or data from industry peers. It can help consultants determine where clients are ahead of competition, identify areas for client improvement, boost the quality of the firm’s IP, and increase the firm’s competitive value.