Our CEO Tom Hessen recently guest starred on the Hard Corps Marketing Show to debunk a marketing myth that most professionals struggle with.
Marketers often look at metrics such as how long prospects spend time on a page or how many clicks they get.
Tag: Consulting
The Pedowitz Group increases Sales Ready leads 62% by using Engage Assessment powered by 9Lenses
The Pedowitz Group (TPG), the leader in helping companies get, keep, and grow customers with revenue operations, wanted to increase demand generation and deliver better quality leads to its sales team.
5 Ideas for Employee Involvement that the ALS Ice Bucket Challenge Gave Us
The ALS Ice Bucket Challenge has dominated the Internet in the past few weeks, ruling Facebook feeds, trending on Twitter, rising to the top of YouTube, and spreading broadly across news platforms and other media sites alike.
Ways Consultants Can Improve Client Satisfaction
For consultants, improving client satisfaction is an essential component of retaining and growing their client base. To help justify the investment of professional services, consultants must continually focus on delivering great analysis AND pleasing their clients.
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5 Ways Consultants Can Use Benchmarking Analysis
Benchmarking analysis is an invaluable tool for today’s management consultants. Benchmarking involves comparing a current data set to historical data sets or data from industry peers. It can help consultants determine where clients are ahead of competition, identify areas for client improvement, boost the quality of the firm’s IP, and increase the firm’s competitive value.
7 Consultant Best Practices for High Quality Client Deliverables
When you ask your manager, peer, or client for feedback, have you ever received a response that goes something like this:“This document looks good, but…?” The answer to this question is most likely a “Yes” since most of us have experienced this response at some point in our careers.
Consultant Turnover – Pros and Cons
Studies show that the consulting industry today faces a high turnover rate. On the face of it, it would seem that turnover is a looming problem for consulting firms. It certainly poses a number of challenges.
Are You Measuring The Right Consulting Metrics?
Many consultants are embracing and selling digital business strategies that will benefit their clients. However, few are using these same digital methods to better their own firms. The leaders of these firms are missing out.
Change Management & Change Leadership – Pros & Cons
The rise of technology has triggered monumental change in most industries. More than ever before, organizations today are having to adjust, sometimes dramatically, in order to compensate for the new demands and expectations of consumers.