Technology Company Discovery Processes Hold Back Sales Team Attainment.

Manual and inconsistent discovery won’t cut it with savvy tech buyers – whether net-new logos or current customers. 9Lenses gives tech sales leaders a scalable, digital way to uncover buyer needs, articulate differentiated value, and drive revenue growth.

Transactional Selling Leaves Buyers Craving More

Enterprise tech buyers are more informed, more skeptical, and under more pressure to justify every purchase. Yet sellers find themselves racing from one call to the next, hoping a quarterly check-in or initial discovery call will uncover a pain they can sell into.

Buyers see right through it, feeling their time was wasted. And it’s why sales lag for many enterprise technology organizations.

Why Sellers Struggle To Build Necessary Trust:

These challenges hold technology sellers and AEs from hitting targets.

Inconsistent Value

Customers don’t want check-in calls. They want you to educate them and make it worth their while to spend time with you.

Large Book Of Business

Limited time-per-customer means most calls are trying to uncover pains, not building on relationships.

Expert Dependency

When conversations get technical, sellers often need another meeting to pull in the right experts. This slows cycles, and time kills all deals.

You Don't Want To Be Seen As A Commodity

Yet too often, that’s exactly the message buyers receive because they’re made to feel like checkbox on a list … and it doesn’t matter if they’re a long-time customer or a net-new logo.

There's A Better Way To Build Relationships That Drive Growth

Sales relies on relationships and building rapport so your buyers will listen to you solve their problems.

Our platform supports that very need.

Package Seller Expertise Into Digital Advisory Tools

Seller expertise varies by person, but digital advisory tools raise everyone’s floor.

These tools quickly uncover gaps tied to any customer or prospect’s needs, providing them instant value before you’ve even met.

And sellers align to those needs and come prepared to discuss what’s most important without wasting time trying to figure this out.

We've grown revenue by $53 million, and 9Lenses has been an integral part of it.

Chief Revenue Officer

Enterprise SaaS Organization

Turn Conversations Into Consultations

Sellers join meetings with the right experts in tow because they already know the customer’s needs. Now, the call focuses on advising and delivering value (in one meeting!).

We call this a consultation: every minute is spent solving, not guessing.

Customers gain value, sellers speak confidently, and trust forms as the relationship grows.

Revenue Grows With Standardized Advice At Scale

When this process scales, your customers appreciate your competitive differentiator: amazing customer experiences that add value and drive trust so they keep renewing.

And prospects become excited to sign up knowing this experience awaits.

This Is How You Grow

If AEs or sellers have wondered which accounts are the right ones to focus on, our platforms provides the answer, as CEO Tom Hessen explains.

I'm so glad our competition hasn't discovered 9Lenses, because the gap in customer experience is massive and a real selling point for us.

—Sales Director, Fortune 1000 tech company

Here's How 9Lenses Helps SaaS Build Relationships That Grow Revenue

Sellers and SDRs love these features.

Client Scorecards

Upon finishing an assessment, customer and seller both receive the results.

This provides instant value in easy-to-understand form for customers while aligning sellers to the same data points.

AI Sales Assistant

Now with those tailored recommendations in-hand, seller prepare with deeper insights from the AI Sales Assistant that’s trained on your products and customer’s needs.

They spend less time on discovery and call prep while gaining the confidence of providing the right solutions and talking points – every time.

Selling Orchestration

Sellers quickly align with product experts, who are alerted the conversation is coming and also have insight into the customer’s pains.

Now, experts can be on the initial call – and customers aren’t asked to schedule additional meetings to get the answers they want.

We are seeing customers complete our advisory tools over 90% of the time.
They love it.

VP, Sales Enablement

Fortune 500 Company

See how 9Lenses evolves your technology selling processes.

9Lenses is the first SaaS platform that systemizes the entire sales engagement process. So we get tech sales, because we do it, too.

Use us to delight your customers and empower your teams.

See 9Lenses In Action And How It Impacts Your Organization

"What used to take four weeks to understand the customer's needs and present relevant solutions now takes 30 minutes."

SVP Treasury Management Sales Strategy

Top 10 Bank in the USA