You Don't Want To Be Seen As A Commodity
Yet too often, that’s exactly the message buyers receive because they’re made to feel like checkbox on a list … and it doesn’t matter if they’re a long-time customer or a net-new logo.
Consulting organizations are brought in for their expertise, but if your sales process doesn’t communicate that same level of knowledge, your chances of signature decrease significantly.
For both existing and net customers, 9Lenses provides a scalable way to consistently provide expert advice, add value, and simplify your complex offering in a way customers appreciate.
They’re more informed, more skeptical, and under more pressure to justify every decision.
So if their sales point of contact is buy running from one call to the next or scheduling 2-3 meetings just to get to a singular solution, they’ll see through your inability to quickly solve their problems.
The complex nature of your sales discovery shouldn’t be a hindrance to closing the deal.
These challenges prevent consulting organizations from building the trust requred to close deals with both existing and new customers.
Too often, robust discovery requires many calls – from sellers to solution and product experts to fully identify the problem.
This demands more buyer time for additional meetings.
Because discovery takes so long and requires further analysis and solutioning before being presenting to the client, sales cycles can take months.
This reduces chances of a sales and your cash flow.
If customers aren’t getting the high-touch treatment they need, they feel unappreciated and it lowers the value you’re providing.
Wasteful conversations and “check-in calls” don’t move the needle.
Yet too often, that’s exactly the message buyers receive because they’re made to feel like checkbox on a list … and it doesn’t matter if they’re a long-time customer or a net-new logo.
Sales relies on relationships and building rapport so your buyers will listen to you solve their problems.
Our platform supports this in a scalable way.
Seller expertise varies by person, but digital advisory tools raise everyone’s floor.
These tools quickly uncover gaps tied to any customer or prospect’s needs, providing them instant value before you’ve even met.
And sellers align to those needs and come prepared to discuss what’s most important without wasting time trying to figure this out.
Sellers join meetings with the right experts in tow because they already know the customer’s needs. Now, the call focuses on advising and delivering value (in one meeting!).
We call this a consultation: every minute is spent solving, not guessing.
Customers gain value, sellers speak confidently, and trust forms as the relationship grows.
When this process scales, your customers appreciate your competitive differentiator: amazing customer experiences that add value and drive trust so they keep renewing.
And prospects become excited to sign up knowing this experience awaits.
If AEs or sellers have wondered which accounts are the right ones to focus on, our platforms provides the answer, as CEO Tom Hessen explains.
Your sales team will love this, and so will everyone impacted cross-functionally.
Upon finishing an assessment, customer and seller both receive the results.
This provides instant value in easy-to-understand form for customers while aligning sellers to the same data points.
Now with those tailored recommendations in-hand, seller prepare with deeper insights from the AI Sales Assistant that’s trained on your products and customer’s needs.
They spend less time on discovery and call prep while gaining the confidence of providing the right solutions and talking points – every time.
This is huge for consulting companies.
Sellers quickly align with product experts, who are alerted the conversation is coming and also have insight into the customer’s pains.
Now, the right experts can be on the initial call – and customers get much faster time to value, speeding up their decisions and your closed-won rates.
9Lenses is the first platform that systemizes the entire sales engagement process. We consult with every one of our customers to ensure they get the most out of it, so we understand the consulting approach.
Use us to delight your customers and empower your teams.

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