9Lenses Blog

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The Pedowitz Group increases Sales Ready leads 62% by using Engage Assessment powered by 9Lenses
The Pedowitz Group (TPG), the leader in helping companies get, keep, and grow customers with revenue operations, wanted to increase demand generation and deliver better quality leads to its sales team.
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Top 10 B2B Marketing Books You Should Read
What makes an ordinary B2B marketer become a great B2B marketer? We have a one-word answer for your question. It’s an activity many people despise – Reading. Knowledge is power!
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How to Win Enterprise Sales Negotiations
On a scale from rocky to rough, how smooth are your enterprise sales negotiations? When nearing the suspenseful closing phase of a large sales negotiation, tensions typically run high. Depending on your relationship with the prospect in question, you may know very little about how they operate, negotiate, and maintain relationships post-sale.
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5 Ways Misaligned Sales Teams Cripple Organizations
In our engagements with sales teams, we have encountered multifarious issues that impair sales team performance. Perhaps one of the most disproportionately overrepresented, however, is the problem of misaligned sales teams.
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3 Steps to Crush Sales Discovery
Sales discovery meetings set the stage for the relationship your business has with its clients however many sales teams struggle to do this well. Not doing Discovery effectively causes opportunities to be lost forever at a critical point in the process.
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Asset-Based Consulting – Benefits & Barriers
For some companies, the digital transformation journey has only begun, while others have been working to go digital for years. In fact, because digital transformation can be a long process without a clear end in sight, it helps to think of the process as less of a one-time transformation and more of a continuous digital maturation.