Asset-Based Consulting – Benefits & Barriers
For some companies, the digital transformation journey has only begun, while others have been working to go digital for years. In fact, because digital transformation can be a long process without a clear end in sight, it helps to think of the process as less of a one-time transformation and more of a continuous digital maturation.
Digital Disruption and State of the Consulting Industry Interview, Early Findings
We previously discussed the impending rise of asset-based consulting and what exactly it entails for consulting firms in today’s business climate. Given the impending disruption consultants face, it would seem as though every consulting firm should be jumping at the opportunity to realize asset-based consulting benefits.
Assessment-Based Selling – Better Sales Conversations Produce Better Sales Results
Assessment-Based Selling – Better Sales Conversations Produce Better Sales ResultsEvery system, solution or service purchased by the enterprise that has even a hint of complexity involves a series of conversations with sales reps. These conversations, especially the early conversations, provide valuable insights to the buyer that greatly informs the purchase decision. During these conversations, the buyer… Continue reading Assessment-Based Selling – Better Sales Conversations Produce Better Sales Results
Most Effective Way To Get B2B Marketing Leads to Meet with Sales People
Most Effective Way To Get B2B Marketing Leads to Meet with Sales PeopleIn an earlier post, I explained why B2B Marketing Leads Don’t Respond to Salespeople. Be sure to read this post before proceeding because you must understand the problem before you can appreciate the solution! Now I’m going to explain HOW to get marketing leads to meet with salespeople,… Continue reading Most Effective Way To Get B2B Marketing Leads to Meet with Sales People